MILES FROM NOWHERE
Details
Problem
. . .
Franklin Tate came to us looking to refresh his iconic Miles From Nowhere brand, after receiving some negative feedback on the packaging from his trade partners.
Solution
. . .
We evolved the brand and product packaging to increase the perceived quality and price point of the product, and to increase the perception that this was an authentic product with a sense of place, whilst still retaining some of the equity that had already been built in the marketplace.
Scope of Services
. . .
– Wine Label Design
– Custom Typography
– Illustration
– Shipping Carton Design
– Production Management
