FRISKY MIDGET

Details

Problem
. . .

Andrew and Silke Highet were taking over the reigns at family owned winery Killinchy Wines. They wanted to move the brand in a new direction, and make some noise in a competitive market, and approached us for help to design a new brand identity and wine label.

Solution
. . .

A new brand strategy was developed, and to reflect this strategy we designed a new brand identity for Killinchy Wines, and a new wine label called Frisky Midget. Frisky Midget is a quirky, tongue-in-cheek brand, featuring a large wrap-around label that is a throwback to Communist Russia. As you turn the bottle, a series of traditional Matryoshka dolls are revealed, with the final doll exposed as the saucy, non-conformist Frisky Midget.

Recognition
. . .

The Frisky Midget wine labels have been featured on: The Dieline, Packaging of the World, Lovely Package, and in Branding Magazine, as well as on the cover of a book called ‘Fun Packaging’, published by Ginko Press.

Scope of Services
. . .

– Brand Strategy
– Brand Naming
– Wine Label Design
– Illustration
– Copywriting
– Production Management
– Website Design

Leave a Reply