KNEE DEEP
Details
Problem
. . .
Knee Deep were concerned that their existing wine labels were communicating a cheap and cheerful image and were not helping them to project an image befitting of a premium wine producer.
Solution
. . .
We conducted market research that showed the existing packaging was not communicating price points effectively or living up to the reputation of their award-winning restaurant. We refined the existing entry-level, mid-tier, and limited release range packaging to increase the quality cues, price points, and overall perceptions of the brand in the marketplace.
Scope of Services
. . .
– Market Research
– Brand Strategy
– Brand Identity
– Wine Label Design
– Illustration
– Production Management
