ARTHUR WINES MUSCAT
Details
Problem
. . .
Arthur Wines required packaging for a special new release; a small batch barrel aged Muscat. Only 1,000 bottles were made, so our challenge was to create packaging that achieved a balance between communication and cost.
Solution
. . .
We balanced the premium feel of a black label—featuring silver and turquoise highlights and artisan quality cues—with special print techniques to bring the cost of embellishments down, whilst still achieving the same look-and-feel of the more expensive techniques.
Recognition
. . .
This project has been featured on: The Dieline, Packaging of the World, World Packaging Design Society, Package Design Inspiration, and Desktop Magazine.
Scope of Services
. . .
– Brand Strategy
– Wine Label Design
– Copywriting
– Production Management
